European Soccer Body UEFA Ties Financial Future to US Agency Relevent in 2nd Rights Sales Deal
The U.S. agency will sell media, sponsorship and licensing rights for UEFA national-team competitions after beating rival bids, UEFA said.
- On Tuesday, UEFA confirmed a deal with Relevent Sports, part-owned by Miami Dolphins owner Stephen Ross, to market commercial rights for all national team competitions from 2028 to 2036.
- The agreement replaces CAA Eleven, which managed UEFA's media, sponsorship, and licensing rights for the past 15 years after its establishment in 2012 by Creative Artists Agency.
- UEFA said Relevent presented "a compelling vision" and had "a proven track record representing UEFA club competitions" during the evaluation process analyzing global market dynamics.
- CAA Eleven will continue working on national team competitions through the men's Euro 2028, which will be co-hosted by England, Ireland, Scotland, and Wales.
- The contract spans the men's UEFA European Championship in 2032 and 2036, generating revenue to support 55 member federations and maintain a reserves fund around $560 million.
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European soccer body UEFA ties financial future to US ...
Santa Maria Times
NYON, Switzerland (AP) — UEFA further linked its financial future to the marketing agency Relevent by signing Tuesday an exclusive sales agreement for national selection competitions from 2028 to 2036.
European soccer body UEFA ties financial future to US agency Relevent in 2nd rights sales deal – WTOP News
NYON, Switzerland (AP) — European soccer body UEFA tied more of its financial future to U.S. marketing agency Relevent on Tuesday by signing a national-team com
European soccer body UEFA ties financial future to US agency Relevent in 2nd rights sales deal
European soccer body UEFA has tied more of its financial future to U.S. marketing agency Relevent by signing a national-team competitions exclusive sales deal from 2028 to 2036
Madrid, 13 Oct (EFE).- UEFA announced this Tuesday that it has designated Relevent as its exclusive agency to market and sell the commercial rights associated with its national selection competitions between 2028 and 2036. The agreement covers media rights, sponsorship and licenses, as well as the provision of services from [...] Entry Relevent will market the rights of selection competitions from 2028 to 2036 was first published in HolaNews.
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