Relatedness and positive attitudes drive trust in AI and its developers

Relatedness and positive attitudes drive trust in AI and its developers

As artificial intelligence becomes increasingly embedded in everyday life and public institutions, trust in the companies developing AI is emerging as a critical societal issue. A new international study led by researchers at Tampere University shows that people's trust in AI systems—and in the major technology companies behind them—is shaped less by technical competence alone and more by sense of relatedness and positive engagement.