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Reform UK Deals Another Hammer Blow to Tories as Party Wins First London Seat

BROMLEY COMMON AND HOLWOOD WARD, LONDON BOROUGH OF BROMLEY, JUL 25 – Alan Cook won 34% of votes in Bromley Common and Holwood, marking Reform UK's first directly-elected London council seat amid declining Conservative and Labour support.

  • Reform UK secured its first council seat in London when Alan Cook won the election for the Bromley Common & Holwood ward on July 24, 2025.
  • The by-election followed the May death of Conservative councillor Jonathan Laidlaw and saw the Tories fail to retain the seat despite intensive campaigning.
  • Cook gained 1,342 votes , beating Conservative Ian Payne, who received 1,161 votes , as Reform UK achieved a 22.9% swing from the Tories.
  • Turnout stood at 28%, while Labour’s vote share declined by 10.4 points to 18.2%, and Reform UK expressed ambitions to contest all 32 London borough elections next May.
  • This victory marks a significant setback for the Conservatives and signals Reform UK's rising influence in London politics, with Cook advocating for Bromley's split from the Greater London Authority.
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fromthemurkydepths.co.uk broke the news in on Friday, July 25, 2025.
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