How Britain’s New Political Divide Delivers Voters to Reform and the Greens

How Britain’s new political divide delivers voters to Reform and the Greens

The outcome of last year’s general election left an important question hanging in the air. Could the UK’s traditional system of two-party politics continue to survive? True, power did change hands in a familiar fashion. A majority Conservative government was replaced by a majority Labour one. Indeed, the new administration won an overall majority of no less than 174. However, the new government was elected with a lower share of the vote than tha…

Reform secures major new defection from ex-Tory in huge boost in Scotland

The party has won over a former Tory MP who months ago insisted that Kemi Badenoch has what it takes.

Shed the grey. Does the younger vote hold the route back for the Conservatives?

The situation facing the Conservative Party is stark. A year on the from the 2024 General Election, PLMR’s latest Road to 2029 polling (in partnership Electoral Calculus) puts Badenoch’s party on just 19% and holding 29 seats against a surging Reform UK on 31% and winning 377 seats. Badenoch isn’t the only one feeling the impact of Farage. Polling for Labour is catastrophic, being reduced to 118 seats on a vote share of 22% – but for the Conserv…