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Reed Hastings Says Netflix’s Biggest Risk Is if YouTube Content ‘Boosted With AI’ Becomes ‘Cool and Sexy’

Hastings highlights AI-driven free content on YouTube as a key threat and urges Netflix to enhance storytelling with AI to retain subscribers.

Summary by Variety
Reed Hastings, co-founder and former CEO of Netflix, has gone into semi-retirement — and he now spends much of his time attending to the Utah ski resort he bought in 2023. But he continues to serve on Netflix’s board as chairman of Netflix, and in a new interview, the exec spoke about the biggest risk […]

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Variety broke the news in Los Angeles, United States on Wednesday, March 25, 2026.
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