Inside Reebok’s New Smart Ring and How It Fits Into the Wearable Wellness Market

Inside Reebok’s New Smart Ring and How It Fits Into the Wearable Wellness Market

The ring syncs directly with the sports company’s fitness app to track heart rate, heart rate variability, blood oxygen level, steps, stress and sleep duration and stages.

Reebok shifts away from the wrist with its new Smart Ring

Reebok is shifting gears with a new take on fitness tracking. The just-launched Reebok Smart Ring moves health and performance monitoring from the wrist to the finger, and links everything together with its new One Score system. Reebok joins the smart ring space Reebok has officially entered the smart ring space with its own offering. The device was launched in sync with a broader brand move, including a global tie-up with F45 Training. The aim …