US Edition
Reddit Shifting Towards Search as Company Wants to Become a Search Engine
AUG 1 – Reddit leverages 70 million weekly search users and 6 million on Reddit Answers to build a search engine focused on human-generated responses over AI summaries.
- In Q2 2025, Reddit reported a 78% revenue increase to $500 million and revealed plans to become a search engine by integrating Reddit Answers with its core search.
- This move follows growing user demand for Reddit as an information source and increased AI content use, plus partnerships with Google and OpenAI for content licensing and AI training.
- Reddit Answers, an AI chatbot summarizing Reddit posts, grew from 1 million users last quarter to 6 million weekly active users, while Reddit's core search has 70 million weekly users.
- CEO Steve Huffman stated that the company is combining recent product enhancements with promotional efforts to boost global recognition and usage of Reddit Answers. He also highlighted survey results showing that 80% of users favor human responses over AI-generated ones for certain questions.
- If successful, Reddit's unified search could increase competition in online search and AI content, further positioning Reddit as a key platform recognized for its unique human-generated content.
Insights by Ground AI
Does this summary seem wrong?
16 Articles
16 Articles
Coverage Details
Total News Sources16
Leaning Left2Leaning Right0Center4Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
Factuality
To view factuality data please Upgrade to Premium
