US Edition
Reddit Shifting Towards Search as Company Wants to Become a Search Engine
UNITED STATES, AUG 4 – Reddit now has over 70 million weekly search users and is integrating AI-powered Reddit Answers to compete with Google by leveraging its unique human-generated content.
- Reddit is testing Reddit Answers, a feature that curates summaries from Reddit threads, aiming to become a search engine, according to CEO Steve Huffman.
- Reddit's core search product now has 70 million weekly users, and efforts are underway to make the platform a go-to search engine with AI integration, according to Huffman.
- Around 80% of users from the US, UK, Australia, and Canada believe that some questions can only be answered by humans, as indicated by Huffman's comments on a recent survey.
- Reddit reported a 78% revenue increase year-over-year, reaching $500 million, according to Huffman.
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Reddit claims top spot as most cited domain in AI-generated answers
Reddit has revealed it is the number one most cited domain for AI across all models, according to data collected by analytics platform Profound, beating publishers including Youtube, forbes.com, techradar.com and pcmag.com. It was cited twice as often as Wikipedia in the top ten most cited domains across AI in the three months ending 30 June, 2025, the platform said. While Chatgpt’s top source was named as Wikipedia by Profound, both Google AI O…
Coverage Details
Total News Sources15
Leaning Left4Leaning Right0Center6Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
L 40%
C 60%
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