Reddit Brings Its Viral Stories Home: Testing Video and Audio Versions of Posts to Rival TikTok
The early test lets users choose to read or play posts while Reddit measures which formats can scale without replacing text threads.
- On Monday, Reddit began testing AI-generated audio and video formats across select communities, allowing users to experience text posts as narrated content or short-form videos.
- CEO Steve Huffman previewed the change last month during an earnings call, noting an 'emerging content type elsewhere on the internet' of podcasts where creators read Reddit content aloud.
- Users can toggle between 'read' and 'play,' with the latter producing a video where AI-generated voices narrate posts while text highlights on screen like a karaoke display.
- Spokesperson Rosa Kim confirmed the 'limited experiment' is currently live on the web and will roll out to iOS and Android starting Tuesday across select communities.
- These AI-powered features aim to make Reddit more accessible and immersive, part of a broader effort to modernize the platform's video experience and retain casual users.
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Reddit AI videos read your old threads out loud
Reddit has started converting some text posts into short videos narrated by AI voices. Sarah Perez of TechCrunch reported that the test began on Monday on the web. The iOS and Android apps followed on Tuesday. It covers select English-language posts in a sample of communities. A toggle appears above an eligible post. “Read” shows […] This story continues at The Next Web
Reddit Brings Its Viral Stories Home: Testing Video and Audio Versions of Posts to Rival TikTok
Reddit has long watched its most compelling threads escape the platform. Creators on TikTok and elsewhere turn those text posts into narrated videos that rack up millions of views. Now the company wants that audience back. On July 31, TechCrunch reported that Reddit CEO Steve Huffman previewed a new format during the company’s second-quarter earnings call. The idea? Let users watch or simply listen to popular Reddit posts as short videos or audi…
Reddit’s AI is turning posts into podcasts and short videos
Reddit is trying out a new way for people to take in content on Reddit: by turning text posts into audio / video content. As part of an experiment, some posts are being adapted into videos that use AI voices to read the text of the main post and some comments. The video highlights the text as it's read by the AI voice, and under the video, a note says that it's a "Real conversation voiced by AI." An old post in r/boardgames from eight years ago …
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