US EditionRed Bull targeted in EU antitrust investigation, may be thwarting rival
- On Thursday, the European Commission opened an antitrust probe into Red Bull over suspected abuse of a dominant market position.
- Allegations centre on Red Bull offering incentives to retailers to limit rivals' sales, with the Commission suspecting it targeted supermarkets and fuel-station shops to stop selling rival drinks over 250 millilitres, reducing rivals' visibility at least in the Netherlands.
- EU antitrust investigators raided Red Bull premises in 2023, a step the company later contested in court, while a top EU court in October upheld the inspection decision.
- There is no deadline for the Commission's investigation, and its opening does not prejudge results, the European Commission said, framing the probe as part of EU competition enforcement in the food supply chain.
- Teresa Ribera said the probe seeks to determine whether practices kept prices high and limited consumer choice, warning the conduct could affect competition across the EU energy drink market.
59 Articles
59 Articles
The European Union is opening an investigation against Red Bull for abuse of dominant position. The Austrian manufacturer of energy drinks is suspected of having introduced practices aimed at restricting competition in the European market.
The European Union announced Thursday an investigation into Red Bull, a manufacturer of energy drinks.The bloc claimed to have suspicions that the Austrian company abused its dominant market position and was able to force Europeans to pay higher prices.Read more]]>
Allegations against Red Bull: The EU Commission is investigating whether the company could have exploited its strong market position in a prohibited way.
Red Bull is suspected of providing financial incentives to traders to, among other things, remove competing products from the range. The EU Commission is under threat of unlawful restriction of competition.
The number 1 of the sector is in the sight of the European authorities. It has reportedly tried to crush competition by unfair practices.
Coverage Details
Bias Distribution
- 41% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
