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Red Bull Racing: the Team that Bought a Team in Crisis and Ended up Dominating Formula 1
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Red Bull transformed part of the commercial strategy of Formula 1. Image: Red Bull Racing In Formula 1, teams like Ferrari, McLaren and Mercedes built their history for decades. But one of the most successful teams in recent years was born from a completely different industry: energy drinks. In 2004, Red Bull bought Jaguar Racing, a team that accumulated poor results and economic losses within the category. The operation was closed for a symboli…
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