Red Bull Moves HC Against FSSAI Order on Use of ‘Energy’ Term in Drinks
The company says the regulator changed its position without hearing it and cites a 2024 advisory and Health Ministry release backing the label.
- On Monday, September 28, 2026, Red Bull approached the Delhi High Court challenging a Food Safety and Standards Authority of India order directing the company to cease using the "Energy Drink" label for its caffeinated beverages.
- Red Bull claims the June 30 order represents "a reversal in FSSAI's own regulatory position," noting the company has used the "Energy Drink" descriptor since 2002 and relied on a March 2024 advisory permitting the term.
- The company alleged the regulator issued the June 30 order without a prior show-cause notice or hearing, and a subsequent July communication triggered product seizures across the country by regional authorities.
- Justice Amit Mahajan questioned the FSSAI's immediate action, observing there was "nothing emergent in it" and asking why the regulator proceeded without first hearing Red Bull's response.
- The court denied interim protection to Red Bull during Monday's proceedings and directed the FSSAI to file its response by September 29, when the matter is scheduled for further hearing.
13 Articles
13 Articles
FSSAI’s energy drink crackdown: Red Bull sues regulator, says label ban could bring business to standstill
India in June ordered makers of high-caffeine beverages sold as 'energy drinks' to stop using that description, rejecting efforts to stall the regulatory intervention in a market expected to be worth $1.6 billion by 2028.
Red Bull has approached the Delhi High Court challenging a decision by the Food and Drug Administration (FSSAI) to remove the "energy drink" claim.
aninews.in
Red Bull moves Delhi HC against FSSAI order to stop using ‘Energy Drink’ descriptor
Red Bull has approached the Delhi High Court challenging an FSSAI order directing it to discontinue the use of the term “Energy Drink” for its caffeinated beverages. The court sought clarity on whether the company was given prior notice and an opportunity to be heard, and listed the matter for further hearing on September 29.
The Economic Times
Times of IndiaRed Bull moves HC against FSSAI order on use of ‘energy’ term in drinks
Red Bull has moved to the High Court against the FSSAI's decision to prohibit the term 'energy'. The FSSAI directed several brands to stop using the term due to lack of category standards. During a court hearing, FSSAI was asked to check if any notice was given to Red Bull. Industry representatives argue that the term 'caffeinated beverages' is too broad and could confuse consumers.
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