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Recurring revenue explained: A complete guide for finance teams and founders
Recurring revenue models grow five to 10 times faster and boost valuations as investors favor predictable income from subscriptions and contracts, Brex reports.
- Next month, Brex will explain recurring revenue as predictable income from subscriptions, contracts or fees, showing why investors and operators value its visibility into next month.
- Global projections show the subscription economy expanding from roughly $650 billion to over $1.5 trillion, and Adobe's shift to subscriptions drove sustained revenue growth, illustrating the momentum driving this shift.
- Illustrating the shift, Netflix built a $39 billion business from 278 million paying members, while Peloton earned roughly $1.67 billion from subscriptions versus $0.82 billion from hardware with margins near 70%.
- Investors and acquirers reward predictable revenue with higher valuations, as the median SaaS acquisition multiple is about 57% higher than traditional deals.
- Operationally, companies must adjust hiring and investment to manage churn and growth, as the freemium model limits conversion rates and revenue churn risks losing large customers, with best-in-class SaaS churn target below 5%.
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24 Articles
24 Articles
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Recurring revenue explained: A complete guide for finance teams and founders
Brex reports that recurring revenue, a predictable income stream, is key for modern business growth and stability, outperforming traditional sales models.
·Helena, United States
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Total News Sources24
Leaning Left1Leaning Right0Center21Last UpdatedBias Distribution95% Center
Bias Distribution
- 95% of the sources are Center
95% Center
C 95%
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