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Recurring revenue explained: A complete guide for finance teams and founders

Recurring revenue models grow five to 10 times faster and boost valuations as investors favor predictable income from subscriptions and contracts, Brex reports.

  • Next month, Brex will explain recurring revenue as predictable income from subscriptions, contracts or fees, showing why investors and operators value its visibility into next month.
  • Global projections show the subscription economy expanding from roughly $650 billion to over $1.5 trillion, and Adobe's shift to subscriptions drove sustained revenue growth, illustrating the momentum driving this shift.
  • Illustrating the shift, Netflix built a $39 billion business from 278 million paying members, while Peloton earned roughly $1.67 billion from subscriptions versus $0.82 billion from hardware with margins near 70%.
  • Investors and acquirers reward predictable revenue with higher valuations, as the median SaaS acquisition multiple is about 57% higher than traditional deals.
  • Operationally, companies must adjust hiring and investment to manage churn and growth, as the freemium model limits conversion rates and revenue churn risks losing large customers, with best-in-class SaaS churn target below 5%.
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Helena Independent RecordHelena Independent Record
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Recurring revenue explained: A complete guide for finance teams and founders

Brex reports that recurring revenue, a predictable income stream, is key for modern business growth and stability, outperforming traditional sales models.

·Helena, United States
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Helena Independent Record broke the news in Helena, United States on Tuesday, January 20, 2026.
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