Recover signs multi-year recycled cotton agreement with H&M

Recover signs multi-year recycled cotton agreement with H&M

Recover has signed a multi-year agreement with H&M to support the integration of its recycled cotton fibre, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover have collaborated on product development, which now enables scaled commercial introduction of Recover mechanically recycled cotton into H&M’s collections.   Commenting on the agreement, Ulf Krigsman, Head of Material & Components at H&M, said: “At H&M Group, we want to g…