Record live viewing figures for Lloyds Tour of Britain Women

Record live viewing figures for Lloyds Tour of Britain Women as YouTube figures increase five times on last year

Nearly a quarter of a million people watched the 2026 Lloyds Tour of Britain Women on the official YouTube channel across the five-stage event, which was five times higher than the 2025 edition, showing the accelerated growth, ambition and reach of women’s sport in the UK. After an unforgettable week on the road, the sporting spectacle not only reached a large and new audiences on television and online, but thousands of people lined the streets …

Record live viewing figures for Lloyds Tour of Britain Women

Nearly a quarter of a million people watched the 2026 Lloyds Tour of Britain Women on the official YouTube channel across the five-stage event, which was five times higher than the 2025 edition, showing the accelerated growth, ambition and reach of women’s sport in the UK. After an unforgettable week on the road, the sporting […] The post Record live viewing figures for Lloyds Tour of Britain Women appeared first on Marketing Lancashire.

YouTube viewing figures jump fivefold for Lloyds Tour of Britain Women

Nearly 250,000 people tuned into the official YouTube channel for the 2026 Lloyds Tour of Britain Women, representing a fivefold increase compared to the 2025 edition. The five-stage race, which forms part of the UCI Women’s WorldTour calendar, featured nine of the world’s top ten ranked teams. Running from Cockermouth to Royal Leamington Spa, the event saw Kim Le Court-Pienaar secure her first stage race victory, becoming the first African ride…