Record-breaking tourism revenue drives western Wisconsin economies

Visitors to New Orleans near pre-pandemic record for 2024. Will the rebound continue?

New Orleans played host to more than 19 million visitors in 2024, a near-record number that tourism officials say signals a recovery from four sluggish years following the coronavirus pandemic.

Record-breaking tourism revenue drives western Wisconsin economies

Wisconsin's tourism industry has broken economic impact records for the third consecutive year, with La Crosse County breaking the half-billion mark in 2023 and 2024. The county, along with Chippewa County and Vernon County, saw significant growth in tourism dollars.