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Recommended Reading: Bilanz Reports Rolex Is Shutting Down Carl F. Bucherer

Summary by HODINKEE
Today, news broke via Bilanz and Handelszeitung that Rolex is shutting down the Carl F. Bucherer brand. This follows the 2023 acquisition of Bucherer AG by Rolex, and it comes as a somewhat sudden end for the longstanding brand. Rolex's decision to shutter the less-than-profitable brand, despite the company's considerable 137–year history, comes as a shock for many (perhaps aside from those with an eye on the balance sheet) and underlines Rolex'…
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Recommended Reading: Bilanz Reports Rolex Is Shutting Down Carl F. Bucherer

Today, news broke via Bilanz and Handelszeitung that Rolex is shutting down the Carl F. Bucherer brand. This follows the 2023 acquisition of Bucherer AG by Rolex, and it comes as a somewhat sudden end for the longstanding brand. Rolex's decision to shutter the less-than-profitable brand, despite the company's considerable 137–year history, comes as a shock for many (perhaps aside from those with an eye on the balance sheet) and underlines Rolex'…

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HODINKEE broke the news in on Friday, February 7, 2025.
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