Rebecca Roby on building effective brand protection strategies for consumer products

Rebecca Roby on building effective brand protection strategies for consumer products

Content oversight provided by Studio 1847 Rebecca Roby brings a business-first legal perspective to brand protection shaped by decades of work inside global consumer companies operating at scale. Effective brand protection today requires alignment between legal discipline, marketing execution and commercial reality. Consumer products move quickly across physical and digital channels, and brand value is increasingly exposed to misuse, imitation a…