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Rebecca Kane Burton – Time to think experientially - Access All Areas
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Rebecca Kane Burton – Time to think experientially - Access All Areas
Oak View Group (OVG) International EVP venue management Rebecca Kane Burton outlines why she believes venues must be experience brands not just event hosts. The live entertainment industry is undergoing a transformation and it’s not being led by businesses but by the fans. Today’s audiences are no longer content with being spectators, they expect to be immersed, engaged, and looked after from the moment they book their ticket to the moment they …
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