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Reasons to be cheerful: Optimism announces title sponsorship of Cal Tri Events
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Reasons to be cheerful: Optimism announces title sponsorship of Cal Tri Events
Well-being media platform Optimism has announced a three-year title sponsorship of the Cal Tri Events series, billed as the largest national fast course endurance race series in the USA. The partnership brings together the media platform, which reaches more than 2 million subscribers, and the non-profit short-course triathlon series to deliver editorial coverage, training content, brand activations, and on-site experiences across the national US…
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