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Ravens unveil most significant uniform transition this century

The three-year redesign adds a matte black helmet and alternate purple helmet, with new jerseys and collar details that echo the original 1996 logo.

  • On Thursday, April 16, the Baltimore Ravens unveiled 'The Next Flight' uniform collection before over 6,000 season-ticket holders at Merriweather Post Pavilion in Columbia, Maryland.
  • Ravens senior vice president of marketing Brad Downs explained the three-year design process aimed to evolve the brand while maintaining identity. "We wanted it to still feel like the Ravens," Downs said.
  • Featuring talon stripes and a two-toned logo, the matte-black 'Darkness' helmet stands out among new additions. Quarterback Lamar Jackson called the collection "fire," while wide receiver Zay Flowers praised it as "clean."
  • Starting Friday at 8 a.m., fans can purchase new jerseys at M&T Bank Stadium's Flock Shop. The rollout coincides with the arrival of new head coach Jesse Minter, who replaced John Harbaugh.
  • The NFL has seen five uniform reveals this offseason, positioning Baltimore among league-wide design trends. The new uniforms incorporate feather patterns from the team's original 1996 logo set, honoring franchise heritage.
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USA Today broke the news in United States on Thursday, April 16, 2026.
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