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Raúl Blanco, Chief Ai Officer of Neobookings: "We Are Facing the Biggest Change in 25 Years; Hotels that Do Not Adapt Will Disappear"

Summary by Forbes España
The age has reached the travel industry, and with it, a paradigm shift: AI agents no longer only answer questions, now make decisions, compare options and execute reservations autonomously. While OTAs like Booking.com and Expedia consolidate their position as preferred intermediaries within ChatGPT and other LLMs, [...] The entry Raúl Blanco, Chief AI Officer of Neobookings: “We are facing the biggest change in 25 years; hotels that do not adapt…
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Read more: https://www.hosteltur.com/173537_booking-y-expedia-ante-la-ia-agenta-el-dilema-que-cambiara-la-distribucion-hotelera.html To continue reading, you must be part of Hosteltur's PREMIUM community, the reference space for tourism professionals seeking truthful information, in-depth analysis and exclusive content.Your support makes possible an independent and responsible journalism, focused on strengthening the tourism sector. Become a mem…

The age has reached the travel industry, and with it, a paradigm shift: AI agents no longer only answer questions, now make decisions, compare options and execute reservations autonomously. While OTAs like Booking.com and Expedia consolidate their position as preferred intermediaries within ChatGPT and other LLMs, [...] The entry Raúl Blanco, Chief AI Officer of Neobookings: “We are facing the biggest change in 25 years; hotels that do not adapt…

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Forbes España broke the news in on Thursday, January 8, 2026.
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