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Ratings In Freefall: CBS’s Attempt At A Right-Leaning Rebrand Is Officially Spiraling
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Ratings In Freefall: CBS’s Attempt At A Right-Leaning Rebrand Is Officially Spiraling
When Bari Weiss took over CBS News and installed Tony Dokoupil as the face of its evening broadcast, the pitch was essentially: trust us, we know what viewers want. Several months and a historic ratings collapse later, it turns out viewers have a different opinion. CBS Evening News has now logged its second-lowest-rated April this century, along with its weakest performance ever in the key 25 to 54 demographic. That slide shows up clearly in the…
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