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Rathbones launches 'Invest well. Live well.' campaign

Rathbones launched its first major TV ad campaign to promote long-term investing, reinforcing its purpose 'to help more people invest their money well, so they can live well.'
Following the combination with Investec Wealth and Investment, Chief Client Officer Simonetta Rigo said the campaign focuses on clarity, confidence, and perspective helping clients make informed decisions.
Led by a 30-second film, the 'Invest well' platform includes extensions 'Relax well', 'Retire well', and 'Sleep well,' developed with BBD Perfect Storm and Medialab Group.
Independent research by System1 awarded the campaign a 5.9-star rating and a Spike Rating of 1.45, indicating strong short-term commercial potential and high engagement.
Today, Rathbones aims to realize its ambition of becoming 'the best wealth manager in the UK, by far,' while highlighting the importance of investing to long-term financial wellbeing.

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Northampton Chronicle & Echo

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Rathbones launches 'Invest well. Live well.' campaign

The wealth management business is running its first TV advert.

21 hours ago·Northampton, United Kingdom

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IFA Magazine

Rathbones launches first major brand campaign, ‘Invest well. Live well.’

Rathbones, one of the UK’s leading wealth and asset management groups, launches its first major brand campaign. Inspired by its recently refreshed purpose, ‘to help more people invest their money well, so they can live well’, the campaign reinforces the long-term positive impact that high quality financial planning and investment advice can have on people’s […]

3 hours ago

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