Rare Beauty Draws Inspiration From Greek Mythology for Global Campaign

Rare Beauty draws inspiration from Greek mythology for global campaign

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.

Rare Beauty Israel Launch Sparks Backlash as Selena Gomez Fans React To Be Pharm Expansion

Selena Gomez's Rare Beauty is set to expand its availability in Israel through selected Be Pharm stores and the retailer's mobile app from August, but the rollout has already prompted criticism from some social media users. The products will enter the Israeli market through parallel imports rather than an official distribution agreement with Rare Beauty. The distinction has drawn attention online, with some users questioning the brand's availabi…

Rare Beauty leans into Greek mythology for fragrance campaign

Some beauty campaigns are built for speed: quick cuts, loud hooks, and trend-chasing audio designed to land in a scroll. Rare Beauty is going the opposite direction here, leaning into a slower, more cinematic mood that feels closer to a modern myth than a product demo.Rare Beauty’s new global campaign supports its second fragrance, “Rare Beginnings,” with Selena Gomez at the center and a creative concept that borrows from Greek mythology, using …