Food Delivery Race Heats Up With Rapido's Entry; Zomato, Swiggy Shares Fall
- Rapido has launched a zero-commission food delivery platform called Ownly, aiming to challenge Swiggy and Zomato's market positions.
- Ownly will not charge restaurants commissions and aims to maintain price parity between dine-in and delivery orders.
- Shares of Swiggy and Zomato dropped over 2% following Rapido's entry into the food delivery market.
- The pilot service for Ownly will start in Bengaluru by the end of June 2025.
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16 Articles
Rapido’s disruption bid faces uphill road in food delivery
Rapido enters food delivery to challenge Zomato-Swiggy with low commissions and offline pricing parity. Analysts remain skeptical, citing execution risks, high delivery costs, and thin margins. Success may depend on scale, capital, and deeper innovation beyond fleet reallocation.
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