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Ram Under Investigation for Possibly Filing False Police Report About Stolen Mechanical Bull

Ram CEO Tim Kuniskis urges public to help recover the unique Bucking Hemi mechanical bull stolen during event teardown, with police investigating the theft at Roadkill Nights.

  • On August 9, 2025, thieves stole the Ram Bucking Hemi mechanical bull during teardown of Roadkill Nights in Pontiac, Michigan, at around 9:45 PM.
  • The promotional machine first appeared on June 8 at Michigan International Speedway to support Ram's NASCAR truck racing circuit return and Hemi V-8 marketing.
  • Equipped with two independent 1-horsepower motors and six ride modes, the $34,000 Ram ride was built with bull-riding engineering pros.
  • The Oakland County Sheriff's Office wrote, `Well, it may indeed have been BS`, on Aug. 13, after detectives concluded the theft was a hoax, Bouchard said.
  • Ram launched a public appeal, urging the public and enthusiast community to help locate the stolen Bucking Hemi mechanical bull, as the search remains ongoing.
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Oakland County sheriff calls ‘bull’ on stolen thrill-ride claim

The $34,000 mechanical bull ride made its Pontiac debut this month.

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Jalopnik broke the news in on Tuesday, August 12, 2025.
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