Ramiro Agulla Died: an Innovator of Political Marketing, From “Boring” De La Rúa to the Spots of Menem, De Narváez and Randazzo
18 Articles
18 Articles
He died on the morning of this Thursday, July 9th; the news was confirmed to THE NATION by his relatives
In dupla with Carlos Bacetti they carried out some of the most iconic campaigns of Argentine advertising, such as "The Flame that Calles."He impulsed the "they say I'm boring" campaign with which the radical leader arrived at Casa Rosada in 1999.
“They say I’m boring.” Fernando de la Rúa’s phrase in front of the camera in the 1999 presidential campaign was one of the most effective and remembered pieces of Argentine political advertising. It was also the work that best expressed Ramiro Agulla’s profile: a creative capable of taking an obvious weakness, appropriating it and turning it into the center of a winning story. Agulla died on Thursday, July 9, at age 62. He was one of the publici…
Ramiro Agulla, a referent of advertising and political marketing in Argentina Ramiro Agulla, one of the most influential figures in Argentine advertising, died Wednesday at 62 years of age after worsening his state of health due to pneumonia. According to him, he had been interned and his painting resulted in a septic shock that ended up causing his death. His death generated repercussions in the advertising and communication sector, where he wa…
Publicist Ramiro Agulla, a referent of the Argentine advertising industry and creator of some of the most remembered commercial and political campaigns of the last decades, died on Wednesday at the age of 62 years and, as he passed away, occurred after his state of health worsened as a result of pneumonia. The publicist had been hospitalized and the evolution of the painting resulted in a septic shock, which ultimately caused his death. Agulla w…
Ramiro Agulla, one of the most talented creative minds in Argentine advertising, passed away on July 9th. The son of a newspaper editor murdered during the dictatorship, he co-founded, with Carlos Baccetti, an agency considered among the best in the world, with hugely impactful ads in the 90s and early 2000s: "The Flame That Calls," to name one that remains relevant today. He also ventured into political communication, advising the government of…
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