Ram brings back V8 in about face to satisfy fans, but move spells trouble for the brand’s future

Ram boss sorry for ‘woke’ pivot that killed gas-guzzling engine, brings back growling classic after backlash: ‘We got it wrong’

Ram Trucks admits it screwed up in a newly released commercial that features its top executive announcing the return of a legacy American-made engine.

'We Got It Wrong': Major US Automaker Apologizes, Reintroduces V8 Engine Following Backlash

There’s been an unmistakable shift in the auto industry away from traditional engines and in favor of either EVs or gas-powered motors much smaller than what drivers are used to. But while that change might make the environmental activists on the left happy, it isn’t sitting well with typical motorists who want to hear the rumble of a big V8 under the hood. And to his credit, the CEO of Dodge-owned Ram has listened to the critics and promises to…

Ram brings back V8 in about face to satisfy fans, but move spells trouble for the brand’s future

The pickup world is changing fast as engines become smaller and more fuel efficient. By sticking to what has worked in the past, one expert says Ram has no alternate direction

Don’t blame drivers for the decline of V8 engine sales

2024 Ram 1500 TRX | RamWatch out. Y’all. This post could burn you because it’s about a hot take. I can’t help that trucks give me feelings. Journalists have shared that declining V8 engine sales could be because drivers want other options. However, I think it’s due to limited availability.  Yes, V8 engine sales are down but is it due to drivers?  There has been a massive decline in V8 engine sales, especially in full-size trucks. According to Th…

Ram Turns Up The Patriotic Volume For Hemi’s Comeback

Ram has launched a new ad campaign and introduced a memorable tagline. “Nothing stops Ram” is the brand’s new motto, implying strength and durability. Ram is going full ‘America F-Yeah’ with a fresh marketing campaign and a new ‘Nothing stops Ram’ tagline that’s trying its hardest to get stuck in your head. The slogan had a big outing last week, when the company announced the 5.7-liter Hemi V8 was coming back to the Ram 1500. Starting with …