Ralph Lauren’s Spring/Summer 2026 Campaign Blends Sport & Sophistication

Ralph Lauren's Latest Campaign Splits Into Three Worlds You'll Actually Want to Live In

Ralph Lauren has never really been about clothes. That's the trick the brand has pulled for over fifty years, and the Spring Summer 2026 campaign, shot by David Sims with a campaign film by Jacob Sutton, leans into it harder than ever. This isn't a lookbook. It's three short films about lives most of us will never lead but all of us have briefly fantasised about. Chrome, Coastal Roads, and a Very Expensive Morning The first chapter, titled "A Wo…

Ralph Lauren’s Spring/Summer 2026 Campaign Blends Sport & Sophistication

Ralph Lauren has introduced its Spring 2026 campaign that pays homage to the timeless intersection of sport and style that has defined the brand for generations. The new campaign draws from Ralph Lauren’s rich heritage where athletic pursuits meet refined elegance, from the sophisticated traditions of polo to the exhilarating energy of racetracks, and the boundless freedom of nautical life. “Sport and style have always been about more than what …