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Rally for Valley: Reviving Tourism in Jammu and Kashmir
- A leading national travel organization has initiated the 'Rally for Valley' campaign to help revive tourism in Jammu and Kashmir in the aftermath of the June 2024 Pahalgam terror attack.
- This campaign responds to the attack that claimed 26 lives and aims to counter fear by promoting Kashmir as a safe travel destination.
- TAAI and other bodies organized visits from June 14-17 by 22 national tour operators under 'Rubaroo with Jammu and Kashmir' to engage local stakeholders and assess conditions firsthand.
- The 2024–25 Economic Survey reported a record 2.36 crore visitors and over 65,000 foreign tourists, showing daily averages five times higher than 2021, reflecting rising tourism momentum.
- The campaign and government efforts to assure safety, promote infrastructure, and offer discounted travel aim to restore economic stability and confidence in Jammu and Kashmir tourism.
14 Articles
14 Articles
Rally for Valley: Reviving Tourism in Jammu and Kashmir
Rally for Valley: Reviving Tourism in Jammu and Kashmir The Travel Agents Association of India (TAAI) has embarked on a new campaign, 'Rally for Valley', to reignite tourism in Jammu and Kashmir following the recent attack in Pahalgam. This initiative aims to reassure potential tourists of the region's safety and bolster the local economy dependent on tourism.Sunil Kumar, president of TAAI, highlighted the association's dedication to reviving to…
Maintain Tawang’s reputation as safe, welcoming tourist destination: DC
TAWANG, 12 Jun: Tawang Deputy Commissioner Namgyal Angmo called for proactive cooperation from all stakeholders and community members to maintain Tawang’s reputation as a safe and welcoming destination. She was speaking during a high-level meeting with key stakeholders from the tourism sector to deliberate on the development of tourism in the district, with particular focus […]
Top travel groups visit Kashmir to dispel tourists' fears in the aftermath of Pahalgam terror attack, Operation Sindoor
In a show of support for the people of Jammu and Kashmir, top travel groups across India are campaigning to help revive tourism in Kashmir after the recent terror attack in Pahalgam and the launch of Operation Sindoor. The two incidents have left the tourism industry in crisis, with tourist footfall witnessing a huge decline.
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