What Gen Z Wants From Goafest

Rajorshi Ganguli on what Gen Z wants

The perennial question “What do women want?” has found a contemporary rival in corporate boardrooms: “What does Gen Z want?” This cohort, born between 1997 and 2012, has confounded managers with their seemingly contradictory demands for both independence and collaboration, financial prudence and purpose-driven work. Dr Rajorshi Ganguli, a veteran human-resources executive, and president & global head-HR, Alkem Laboratories, tackles this puzzle i…

What Gen Z wants from Goafest

As the final day of Goafest dawns over Goa's shores, the conversations happening in hotel lobbies and over breakfast tables aren't just about last night's parties or this morning's sessions. They are about the future of this advertising festival itself. While the festival has established itself as a significant industry gathering, a new generation of creative minds is asking whether it truly speaks their language. The question isn't whether Goaf…