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Radiodays panel stresses urgency of improved radio measurement - Broadcast Dialogue
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Radiodays panel stresses urgency of improved radio measurement - Broadcast Dialogue
Radiodays North America heard there is a growing sense of urgency around the need for improved radio audience measurement. A panel, moderated by Sarah Thompson of Mantis Group, featured Canadian Broadcast Sales President Gerry MacKrell, Cumulus Media / Westwood One Chief Insights Officer Pierre Bouvard, Numeris Chief Research and Operations Officer Derrick Gray, and Krystal Seymour, VP of Buying at Jungle Media. Globally, audio accounts for 25% …
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