US EditionQVC partners with TikTok for 24/7 live shopping amid uncertain future for app
- QVC Group launched a 24/7 live shopping stream on TikTok this Wednesday.
- QVC seeks new ways to reach younger shoppers and grow its streaming presence.
- Over 74,000 TikTok creators already feature QVC items in videos and livestreams.
- CEO David Rawlinson II stated QVC is uniquely suited for TikTok's platform of 170 million users.
- The live stream offers QVC a chance to capture a share of TikTok Shop's growing market, despite regulatory uncertainty.
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The New York Ledger
The New York LedgerQVC announces agreement with TikTok for 24/7 live shopping streams
QVC Group, part of QVC Group, Inc., announced a strategic agreement Wednesday to host 24/7 live shopping streams that feature QVC Group's brands, products and talent on popular social media platform TikTok. QVC Group, which claims to be the original innovator in live shopping, will allow shoppers to join livestreams on TikTok at any time. "We are uniquely suited to bring our large-scale, high-volume, live social shopping experience to TikTok, an…
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