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Quilmes and the Balance Between Tradition and Brand Renewal

Summary by El Cronista
The vice president of Marketing of the company, Eugenio “Cucu” Raffo, said that the fundamental values of a brand are not negotiated, although their way of expressing them
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1 Articles

El CronistaEl Cronista

Quilmes and the Balance Between Tradition and Brand Renewal

The vice president of Marketing of the company, Eugenio “Cucu” Raffo, said that the fundamental values of a brand are not negotiated, although their way of expressing them

·Buenos Aires, Argentina
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El Cronista broke the news in Buenos Aires, Argentina on Wednesday, September 2, 2026.
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