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Quarterly profit slide at Target hints at a challenging holiday season for the retailer

Target reported a 1.5% sales decline and plans to invest $5 billion in stores and technology, including a new ChatGPT app integration, to regain growth, CEO says.

  • On Wednesday, Target announced incoming CEO Michael Fiddelke plans to cut prices and invest billions as the company narrows full-year adjusted EPS to $7 to $8 from $7 to $9.
  • In the latest quarter, Target's sales declined 1.5% to $25.3 billion as profit margins narrowed amid weaker discretionary spending, while comparable-store sales fell 3.8% as shoppers traded down on discretionary categories.
  • To keep value top of mind, Target will invest $5 billion next year, cut prices on 3,000 everyday items, stock toys under $20, launch an OpenAI partnership ChatGPT app next week, and expand Circle 360 fulfillment.
  • Investors reacted as Target shares are down 35% this year, while executives say Michael Fiddelke's turnaround plan will test whether investments can reverse declining sales.
  • Officials said they expect sales to decline by the low single digits in the current quarter, while non‑merchandise revenue jumped 18%, driven by ads, memberships and marketplace.
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Profit slide at Target hints at meager holiday season for the retailer

Target’s third-quarter profit tumbled as the retailer struggles to lure shoppers that are being pressed by stubbornly high inflation.

·United States
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KARE broke the news in Minneapolis, United States on Wednesday, November 19, 2025.
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