Apple Faces Extreme Drop in Global Smartphone Sales

Apple Faces Extreme Drop in Global Smartphone Sales

Global smartphone shipments just hit their worst levels in over a decade, and Apple is caught in the middle of a costly AI arms race that threatens the product responsible for more than half its revenue.

Global Smartphone Shipments Hit 13-Year Low as Memory Chip Crisis and AI Data Center Demand Devastate Consumer Electronics Market

by Edison Reed, Natural News: Global smartphone shipments fell 11% year over year in the second quarter of 2026, reaching the lowest level in 13 years, according to a preliminary market monitor report by Counterpoint Research released July 13. The decline was driven by a persistent shortage of memory chips, as manufacturers shifted production capacity […]

Global Smartphone Market Down Due to Memory Crisis

Omdia reports that global smartphone shipments fell 4% year-over-year in Q2 2026, fueled largely by the ongoing memory crisis. The post Global Smartphone Market Down Due to Memory Crisis appeared first on Wifi Hifi Magazine.

Global smartphone shipments fell 11% YoY in Q2 2026 due to memory crisis; Lowest Q2 levels since 2013

As expected, the memory crisis and rising smartphone prices have started showing their impact on global smartphone shipments. According to a recent Counterpoint Research report, global smartphone shipments in Q2 2026 have reached the lowest Q2 levels since 2013 as the memory crisis deepens. It is revealed that DRAM and NAND prices continue to increase through the quarter as memory suppliers keep prioritising AI data centre demand over consumer e…