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Q&A: How a trend propelled SpudBar's success

Simon McNamara and Ant Morell founded SpudBar in 2000 with the idea of offering a unique kind of baked potato, one piled high with fresh, simple, healthy and wholesome ingredients. Soon enough, it gained a loyal following in its Melbourne base that has remained strong over the years. A breakthrough would come when the UK jacket potato craze on TikTok made its way into Australia, and SpudBar was keen enough to capitalise on it, accelerating its g…
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Inside Small Business broke the news in on Friday, August 15, 2025.
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