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PWHL plans further expansion, and eyes 2026 Olympics to broaden reach in Europe, Kasten tells AP
- The Professional Women's Hockey League is concluding its second season in North America, recently adding Vancouver and Seattle as new teams and unveiling logos for its original six teams.
- The league launched under the ownership of Mark Walter, Billie Jean King, and others less than two years ago with a long-term vision to unite top women players while initially projecting 1,000 attendance per game.
- Over 23 months, the PWHL has surpassed one million attendance, doubled merchandise sales, and increased sponsorships from 40 to 60, aided by nine neutral site games drawing over 123,000 fans.
- Stan Kasten, a member of the league’s advisory board, expressed confidence in the league’s positive trajectory, with plans to increase to eight teams in the coming years. He highlighted the upcoming 2026 Winter Games in Milan and Cortina as a strategic opportunity to enhance the league’s international presence, aiming to achieve profitability by 2031.
- The PWHL continues discussions about playing in Europe, building ties with European leagues, and possibly establishing teams overseas as part of a broader expansion strategy beyond the current northeast North American footprint.
28 Articles
28 Articles
Ambitious vision: PWHL plans further expansion
As impressive as the PWHL's growth has been less than two years since its launch, with the league blowing past initial attendance and revenue projections, and already into its first phase of expansion, Stan Kasten says you've seen nothing yet.
PWHL plans further expansion, and eyes 2026 Olympics to broaden reach in Europe, Kasten tells AP
As impressive as the PWHL’s growth has been less than two years since its launch, with the league blowing past initial attendance and revenue projections, and already into its first phase of expansion, Stan Kasten says you’ve seen nothing yet.
Five notable players on PWHL draft eligibility list
Happy Friday! Melissa Burgess from The Ice Garden (TIG) here, bringing you the latest from the world of women’s hockey. As the PWHL season heads into its final days, it’s time to get excited about what’s next — and there’s lots to look forward to this summer! Last week, the league released its list of 199 eligible players who declared for the draft, ranging from former PHF/NWHL skaters to collegiate standouts to European stars and everyone in be…
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