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PwC clients ask for discounts: Why pay more when AI does the work?

You’ve probably heard it a thousand times by now: “AI is coming for your job.” But here’s the part no one’s putting on the billboards: AI isn’t just coming for jobs. It’s gunning for the Big 4’s profits. According to Bloomberg and Business Insider, clients have started asking the awkward question no partner wants to hear: “So… remind us why we’re paying top dollar when your shiny AI is doing all the heavy lifting?” How AI has transformed the Big…
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thefinancestory.com broke the news in on Thursday, July 3, 2025.
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