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Purple, Orange, and Confused: The WSL Rebrand Reviewed
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Purple, Orange, and Confused: The WSL Rebrand Reviewed
Much has been said about the recent Barclays Women’s Super League and Championship (now WSL2) by Women’s Super League Football (WSL Football) rebrand. And if online reaction is anything to go by, the consensus is clear: it’s not a great look for the competitions.Back in November, WSL Football announced a partnership with the agency Anomaly. According to its website, the agency’s name reflects its mission:“Anomaly is a response to the widespread …
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