Purebread Brands (BRED.V): The best thing since sliced bread got crap

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Purebread Brands (BRED.V): The best thing since sliced bread got crap

When I was a kid and with my parents freshly divorced, my dad moved into an apartment above a bakery. As a result, I’m forever hotwired to connecting ‘Sunday dad day’ with the smell of fresh crusty bread. I’ll be honest – I’ve been chasing that dragon ever since. For a while there, it was easy to do. Most bakeries understood that ‘fresh baked’ was their moat, that kept the supermarket crap at a lower level and gave them a business edge but, over…