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Purchased Lists? Just Say No
When you purchase a list from a data broker to use in or seed your digital campaigns and email lists, it can feel as though you are purchasing leads that are very similar to the leads that haven't responded yet in your CRM from other sources. They have a first name, last name, email address, and phone number - and so, visually, it can look like there isn't much difference. When you combine that with a lack of understanding of how online ad platf…
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1 Articles
Purchased Lists? Just Say No
When you purchase a list from a data broker to use in or seed your digital campaigns and email lists, it can feel as though you are purchasing leads that are very similar to the leads that haven't responded yet in your CRM from other sources. They have a first name, last name, email address, and phone number - and so, visually, it can look like there isn't much difference. When you combine that with a lack of understanding of how online ad platf…
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