Punkin' instigator: how Bugatti's design boss draws from The Prodigy

Punkin' instigator: how Bugatti's design boss draws from The Prodigy

Bugatti's designers combine classic beauty with high-energy modernity, we meet the Prodigy fan who sets the tone “I love driving above 300kph and listening to Firestarter by The Prodigy," remarks Frank Heyl. Bugatti's director of design might have told people this before, but it's unlikely that anyone will ever respond: "Oh, me too." Not only would you need to have had enough exposure to such exorbitant pace to build up a love for it, but you wo…