US Edition
Puma Shares Dive After Warning of Full Year Loss
UNITED STATES, JUL 25 – Puma forecasts a 2025 operating loss after second-quarter sales fell 2% and U.S. tariffs cut gross profit by about 80 million euros, leading to an 18% share price drop.
- After markets closed on Friday, Puma, German sportswear brand, shares dropped 18% following a profit warning due to worse-than-expected sales and U.S. trade tariffs impact.
- Earlier this month, CEO Arthur Hoeld admitted internal failings and announced a broader brand reset to improve Puma's strategy.
- Sales data revealed €1.94 billion in second-quarter sales, accompanied by €84.6 million in one-time costs from efficiency programs.
- Facing a challenging environment, Puma cut its 2025 outlook due to sector-wide and company-specific challenges, including tariffs, and expects an operating profit loss in 2025.
- From October, Puma will raise prices while still expecting U.S. tariffs to reduce 2025 gross profit by about €80 million.
26 Articles
26 Articles
Puma Crashes Most Since 1991 After "Major Profit Warning"
Puma Crashes Most Since 1991 After "Major Profit Warning" Puma SE shares crashed the most in decades after the German sportswear giant slashed its full-year outlook, citing dismal global demand. Jefferies labeled the preliminary earnings report a "major profit warning," while RBC warned the brand is facing an "existential identity crisis" as it struggles to stay relevant in international markets. The key takeaways from the preliminary earnings…
Yesterday Tesla, today Puma. The manufacturer of footwear and sportswear suffers a sharp fall in the stock market after drastically cutting its sales projection in the United States and Europe, its two largest markets.The German company’s roles fell 19% in the start of operations in the Frankfurt Stock Exchange, although at this time the decrease moderated to 18.11%, until 20.17 euros. Puma recorded losses of 246.6 million euros in the first sem…
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