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Puerto Rico Named Partner Destination for Fitur 2027

To strengthen its presence in the European tourism market, Puerto Rico, a territory of the United States in the Caribbean, has been announced as the Partner Destination for Fitur 2027, the International Tourism Trade Fair, as it looks to attract more leisure and business travellers. In a press statement, Fitur says that Puerto Rico will use its role as the event’s partner destination to promote its tourism offerings and expand business opportuni…

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Puerto Rico took an additional step in its international promotion strategy by formalizing its participation as a Main Partner of the 2027 edition of the International Tourism Fair (FITUR), considered one of the main events of the tourism industry in the Ibero-American market.

Puerto Rico will be the main partner of FITUR 2027 By Editor of Sin Comillas The Puerto Rico Tourism Company formalized the agreement to become the main partner of FITUR 2027, the international tourism fair that is held every year during the month of January in Madrid. This decision seeks to strengthen the position in the international tourism market and expand business opportunities. Becoming a main partner has a base cost of $1 million, which …

The countdown begins for the next edition of the International Tourism Fair (Fitur). A meeting in which Puerto Rico will have a special role as a partner country of Fitur 2027, which will be held in the facilities of Ifema Madrid from 20 to 24 January. This agreement, which was officially presented this Thursday in Mardrid, "supposes a shared way of understanding tourism", according to the director of Fitur, María Valcarce. "For us, Fitur is not…

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El Vocero de Puerto Rico broke the news on Thursday, June 18, 2026.
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