US Edition
Puerto Rico cashes in on Bad Bunny as thousands flock to the island for his concerts
Bad Bunny's concerts have generated nearly $200 million and boosted tourism, while 58% of voters favored statehood in the 2024 plebiscite, reflecting economic and political priorities.
- Bad Bunny held a concert residency in San Juan from mid-June through mid-September 2024, attracting thousands of attendees to Puerto Rico.
- This event followed Puerto Rico's 2024 plebiscite where 58% of voters chose statehood and 88% favored maintaining ties with the United States.
- Concert organizers sold 25,000 packages in one day involving nearly three dozen hotels, and tourism activities expanded to include tours of Bad Bunny's hometown and themed bike tours.
- Hotel reservations on July 27 were 10% higher than last year and flights from the U.S. mainland increased nearly 7% from July to September, with concert packages generating nearly $200 million.
- These developments boosted Puerto Rico's fragile economy and elevated its global profile, although political opinions on independence and statehood remain divided.
59 Articles
59 Articles
For Puerto Ricans on and off the island, Bad Bunny's concert feels like home
Bad Bunny's 30-concert residency in San Juan inspires pride in Puerto Rican culture and soothes pangs of sorrow over many people's decision to leave their island in search of opportunity.(Image credit: Erika P. Rodríguez for NPR)
Associated Press News
Puerto Rico cashes in on Bad Bunny as thousands flock to the island for his concerts
Thousands of tourists are descending on Puerto Rico this summer for one of Bad Bunny’s concerts as part of the rapper's residency that has boosted the U.S. territory’s fragile economy.
NBC Dallas-Fort Worth
NBC New YorkBad Bunny's residency is a financial boom for Puerto Rico as fans flock to the island for his shows
Tourists slipped into borrowed red polyester vests from the Puerto Rico supermarket where Bad Bunny once worked, grinning as they posed for photographs in the superstar’s old uniform. They listened intently as his former boss recalled how he loved classic salsa songs. “He always liked going to the parking lot to gather the shopping carts because it seemed that he felt free there and would sing,” said Delza Vélez, the head of HR at Econo, the sup…
Commentary: Bad Bunny is loud, but Puerto Rican voters have spoken on statehood
Puerto Rico has long enriched American life — from its influence on Broadway and Major League Baseball to the global explosion of reggaetón. And yet, one of the island’s loudest cultural voices, Bad Bunny, is using his global platform to promote a misleading narrative — one that suggests Puerto Ricans want separation from the United States, when in fact the opposite is true. His unprecedented concert residency in San Juan — 30 performances expec…
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