Publishers oppose W3C plan to kill third-party cookies

Publishers oppose W3C plan to kill third-party cookies

Exclusive: Advocacy group tells UK competition watchdog proposal favors Google

What is First-party Data Activation? Its Uses for Ad Targeting

In the field of ad targeting, a major shift is forthcoming. This is post the decision of Google to eliminate the use of third-party cookies and the eventual decline of third-party data.  As traditional methods related to ad targeting fail, brands are now expected to explore new possibilities to reach and engage their audiences in […]