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Amid Bankruptcy, some Publishers Clearing House Winners Are Facing the End of ‘Forever’ Prizes

Publishers Clearing House's bankruptcy ends promised lifetime payouts, with $26 million owed to winners amid a revenue drop from $854 million in 2017 to $182 million in 2023.

  • Publishers Clearing House filed for Chapter 11 bankruptcy in April, leaving many past lifetime prize winners unpaid.
  • The bankruptcy followed financial strain from rising costs, regulatory scrutiny over misleading sweepstakes, and declining revenue since 2017.
  • ARB Interactive acquired PCH’s assets in July for $7.1 million but will not honor payouts for winners before July 15.
  • At bankruptcy, PCH reported liabilities up to $100 million, assets near $10 million, and owed $26 million to prize winners listed among its largest unsecured creditors.
  • The bankruptcy ends ‘forever’ payouts, forcing winners like John Wyllie to face financial hardship and signaling a shift in how future prizes will be managed.
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Amid bankruptcy, some Publishers Clearing House winners are facing the end of 'forever' prizes

For decades, Publishers Clearing House doled out hefty checks on the doorsteps of hopeful consumers across the U.S., including prizes that boasted lifetime payouts.

·United States
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CNN broke the news in Atlanta, United States on Tuesday, September 16, 2025.
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