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Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’
The deal expands Publicis Sports with a 670-person agency and a new WME partnership for talent, content financing and marketing opportunities.
- On Thursday, French advertising giant Publicis Groupe announced it acquired sports marketing agency 160over90 from WME Group for more than $500 million, according to the Wall Street Journal.
- Publicis CEO Arthur Sadoun described sports as the firm's "next big bet" after building positions in identity resolution and commerce, while WME Group continues streamlining, having laid off 30 employees last month.
- Billed as one of the world's largest sports marketing agencies, 160over90 operates across the U.S., U.K., Europe, Middle East, Africa, and Asia-Pacific with more than 670 employees and has managed activations for the NFL's Super Bowls, Olympic Games, and FIFA World Cup.
- The agency will report to Publicis Sports CEO Suzy Deering, while Robbie Henchman, 160over90's former president, remains at WME as senior partner overseeing the strategic partnership enabling collaboration on talent and content opportunities.
- With 73% of its operating model now AI-powered, Publicis plans to connect 160over90 with its Sports Intelligence platform powered by Epsilon, enabling marketers to measure investments across media, experiential, content, sponsorships, and commerce.
12 Articles
12 Articles
WME Sells 160over90 to Publicis Groupe for Over $500 Million
WME has sold sports marketing firm 160over90 to Publicis Groupe as it looks to expand its sports business. “In the age of AI, it has become one of the most high-value channels for clients, delivering unparalleled cultural relevance, live engagement, and measurable impact,” Publicis Groupe CEO Arthur Sadoun said in a statement. “By combining 160over90’s scale and expertise in sports experiences, culture, and talent with the industry’s most powerf…
WME Group Selling 160over90 Sports Marketing & Creative Agency To Publicis
In a big global deal, giant Publicis Groupe has entered into a definitive agreement to acquire sports marketing and creative agency 160over90 from WME Group. Financial details weren’t disclosed but Deadline confirmed a WSJ report that the price tag is over $500 million. The combined, expanded Publicis Sports group will report to Suzy Deering, CEO […]
WME Sells Sports Agency 160over90 to Publicis in $500 Million-Plus Deal
WME Group is slimming down: The company is selling 160over90, its sports marketing and creative agency unit, to French advertising giant Publicis Groupe. Terms of the deal weren’t disclosed. Publicis is paying more than $500 million for 160over90, Variety has confirmed. The price tag was first reported by the Wall Street Journal. The deal is […]
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